TOVARITCH!, PREMIUM RUSSIAN VODKA
SITUATION
Global launch of the world’s most recognised vodka: TOVARITCH! Premium Russian Vodka.
TOVARITCH! Premium Russian vodka is produced in the very heart of Russia with a rigorous process of distillation and filtration: Distilled 5 times, only natural ingredients 100% organic grain, gluten free, no added flavor, filtered 20 times through combination of birch chacoal and silver and rated at 40% proof respecting Russian tradition.
SOLUTION
We created the "Never Drink Alone". A motivating call to action represented by the Matryoshkas Tovaritch!.
To create the pieces, we did a simple polygonal modelling to which we added a displacement map to add facial expressions: this technique gave our art directors simple control over the dolls gestures. After this we rendered the scene in separate layers, controlling light, reflection and materials to give the final piece a superior finish.
